• Work
    • 36 Days of Type – 2020
    • Carbert Waite LLP
    • Murphy Battista LLP
    • Lettering in June
    • 36 Days of Type – 2019
    • 36 Days of Type – 2018
    • Various Logos & Brand Marks
    • Aquarius Workshop
    • Phase: Adaptive Cooling Wear
    • Polygons: Complexity and Simplicity
    • Vision Health Month: The Silent Thief of Sight
    • Designapalooza
    • St. Paul’s Hospital: Monthly Giving
    • Bodum French Press: Instructional Infographic
  • About
  • Contact
Chris Chang
  • Work
    • 36 Days of Type – 2020
    • Carbert Waite LLP
    • Murphy Battista LLP
    • Lettering in June
    • 36 Days of Type – 2019
    • 36 Days of Type – 2018
    • Various Logos & Brand Marks
    • Aquarius Workshop
    • Phase: Adaptive Cooling Wear
    • Polygons: Complexity and Simplicity
    • Vision Health Month: The Silent Thief of Sight
    • Designapalooza
    • St. Paul’s Hospital: Monthly Giving
    • Bodum French Press: Instructional Infographic
  • About
  • Contact

Aquarius Workshop

Client:
Jim Gao, Aquarius Workshop

Focus:
Logo Design
Print Design
Brand Development

Summary:
Aquarius Workshop is a hot tub service company working to become a recognized water care service company, focused on making hot tub maintenance and water care a simple process for customers looking to relax in a safe and clean hot tub. However, the company has struggled with an unclear brand vision and underdeveloped brand identity that didn’t inspire confidence as a professional service provider.

The new brand identity and visual language embodies the search for straightforward hot tub and water care solutions, differentiates from the competition, and better communicates professional services.

Project Info

Client:
Jim Gao, Aquarius Workshop

Focus:
Logo Design
Print Design
Brand Development

Summary:
Aquarius Workshop is a young hot tub service company working to become a recognized water care service company, focused on making hot tub maintenance and water care a simple process for customers looking to relax in a safe and clean hot tub. However, the company has struggled with an unclear brand vision and underdeveloped brand identity that didn’t inspire confidence as a professional service provider.

The new brand identity and visual language embodies the search for straightforward hot tub and water care solutions, differentiates from the competition, and better communicates professional services.

Various Logos & Brand Marks
Phase: Adaptive Cooling Wear

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